Are you curious about virtual exhibits? For some trade show exhibitors, it’s a new and puzzling concept. Many show organizers have pivoted to virtual shows as an alternative to live shows during the COVID-19 pandemic. Virtual exhibits allow you to connect with potential clients in a virtual space, often in real-time, and share product literature, videos, surveys, chat, social media links, and presentations.
Virtual exhibit marketing is intended to be immersive, experiential, and typically self-guided. Clients can explore the booth, moving from the reception area to a demonstration kiosk for example with just a click. Or they can watch product videos, download documentation, or interact with a company representative via live chat. It allows for ultimate flexibility while still enjoying all the benefits of a trade show like keynote addresses, Q&A expert panels, and industry education.
Is it the same as a live face-to-face event? No. However, virtual exhibits are an effective alternative to engage clients attending a virtual show, assuming the exhibit experience is well-designed, easy-to-navigate, and contains relevant content. Plus, that experience isn't limited to a exposition hall. After all it's virtual, meaning that exhibitors and their customers can interact and explore the booth at any time, not just during the 3-5 day trade show.
Add designs and photos to your personal gallery simply by clicking on the +My Gallery links
Then email your "My Gallery" to colleagues, friends, or your favorite exhibit designer. There's no better way to begin designing a display that reflects your exhibit marketing goals.
Note: My Gallery uses a temporary browser cookie to store your gallery. We recommend that you send your gallery to your email address if you need to retain it for longer than 30 days.
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